"Getting help to compete in a very competitive business like car hire is essential.
With established businesses all over the world it is extremely important to get
things right. Thanks to this book we have been able to get a foothold in the
marketplace and are going from strength to strength."
"Traverso gives small businesses far more than a slingshot. She gives them a
lush arsenal of marketing weapons and insights that they can use to defeat
the giants. Her book is filled with the kind of wisdom that actually gives
the Davids of the world just the armament they need against the Goliaths. If
I were Goliath, this book would make me quake in my boots."
"This book has it all. Common sense ideas you can use right now, technology
tips for the future, and an easy-to-read motivating style. Outsmarting
Goliath is a must-read for every small business owner who doesn't want to
"Some entrepreneurs view their smallness as such a negative thing that they
hardly make an effort to gain lucrative corporate clients. But even if yours
is a one-employee home-based business, you can make it appear larger and give
big firms confidence in your ability to do the job, according to (the author
and this book). It's all a matter of image... (the book) is replete with
instructions for self-assessment to determine your current business image and
how to enlarge that image..... In an easily read style, 'Outsmarting
Goliath' is a complete guide to small business image development."
"One of the fears that so many small business owners live with is the larger
companies they may see as competition. Outsmarting Goliath gives every one of
them clear, doable strategies and tactics for things they can do, so they can
keep their eyes on their OWN growth and success, moving forward successfully,
without needing to worry about the other, bigger companies. (This book is) a
keeper for the small biz owner's library!"
"Finally a book with marketing techniques that are easy-to-understand and
implement! Half-way through the first chapter, I was making changes in my
business and the way I *do* business. After reading this book, I know that it
is possible to compete with the 'giants' in any industry with a little
planning and innovation."
"This book is great! The ideas are easy to implement, so I've already applied
several to my business and have seen a difference in traffic flow. The many
examples help make the book very practical."
"The author's amazing insight into the needs of independent merchants in this
time of accelerating change in the market place is remarkable. Suggestions
for achieving performance and a more competitive rivalry with mammoth
companies are many and valuable. This is not just a good read, but a handbook
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